UK-based retailer Marks & Spencer has launched its versatile rental collection on rental platform Hirestreet. Following the success of the summer bundles trial, this season will see the launch of exclusive ‘M&S Capsules’ on Hirestreet. Five, six, or seven-piece collections are available to rent.
Each capsule is categorised into themes and can be styled in up to ten separate outfits. The 78-piece AW22 collection will include jeans, footwear, and accessories, the company said in a press release.
The rental partnership with Hirestreet reflects Marks & Spencer commitment to innovating and investing in services that make it easier for customers to enjoy and live a lower carbon life – as part of its Plan A target to become a Scope 3 net zero business by 2040.
“As Hirestreet’s largest retail partner, we’re delighted to extend our rental offering for AW22. This season, we have introduced new everyday product categories whilst continuing to offer a selection of seasonal staples from partywear to knitwear. With value front of mind, we’ve worked closely with the team at Hirestreet to create the Marks & Spencer Capsules – offering versatility, style, and the trusted value customers expect from Marks & Spencer. This season, it’s not just about what we offer, but how – this is just one of the ways we’re working to support customers as they look to lower their carbon footprint,” Richard Price, managing director of clothing & home at Marks & Spencer, said.
“Marks & Spencer x Hirestreet Capsules are a global first for the rental market – they offer customers the ability to access multiple stylist-curated looks in a sustainable and incredibly affordable way. We are so excited to be working with Marks & Spencer on this industry-shaping project, we believe it is exactly what is needed to move the UK rental market forward,” Isabella West, founder and CEO, Hirestreet, said.