In recent years, the brand globalization movement continues to develop rapidly. While establishing a good foundation in China, corporate brands consciously expand their footprint to foreign markets. Brands with global vision and global strategic awareness can make full use of domestic and foreign resources and market conditions. Win by quality, win by the world’s leading concept, and then gradually move to the middle and high end of the global value chain.
From the leading brand of golf apparel in China to the long-term leader of “Number one golf sector” and subdivision track, Bean Leffen’s core competitiveness benefits from the global strategic layout.
Gather the wisdom of western art and the essence of Oriental aesthetics, and show the international aesthetic vision
Clothing itself is a medium, design is a kind of expression. In line with the international trend of design can help people establish a positive aesthetic sense; Through clothing design, people can interpret their inner spiritual world and show different personalities.
As a clothing brand, design is its essence. Biyin Lefen is committed to injecting fashion genes and rich connotations into clothing. Biyin Lefing also talks about his global strategy in the designer video “Gather the power of the world, Make good Clothes” ; “Consolidate the wisdom of Western art and the essence of Eastern aesthetics with an international aesthetic perspective, researching and developing clothing, and create clothes that belong to you only.”
Establish a global design and r&d base, leading the latest trends
Combine the power of the world to define the beauty of fashion. Biyin Lefen is good at integrating the world’s top resources to build strong product strength. Our product development team of designers from China, THE UK and Korea accurately understand trends and consumer preferences, so product design is at the forefront of fashion.
According to Paul Rees, creative consultant at Bien Lefen, “clothes are never about the outside, but the inner spirit of the group.” Paul has extensive experience and a respected position in golf apparel development. He is well versed in European and American fashion trends and good at insight into people’s spiritual world. He wants everyone to better showcase their temperament and glamour through Biemlfdlkk’s clothes.
According to Paul Rees, creative consultant at Bien Lefen, “clothes are never about the outside, but the inner spirit of the group.” Paul has extensive experience and a respected position in golf apparel development. He is well versed in European and American fashion trends and good at insight into people’s spiritual world. He wants everyone to better showcase their temperament and glamour through Biemlfdlkk’s clothes.
Integrate the world’s top fabric resources and implement strict standards
Biemlfdlkk’s global vision lies not only in the professionalism of the design team, but also in the high quality assurance of the world’s top fabric suppliers. With the United States, Italy, Japan and other top fabric suppliers to establish long-term cooperation, Bien Lefen’s global brand strategy has been infiltrated into every detail of the clothing.
Biemlfdlkk’s global vision lies not only in the professionalism of the design team, but also in the high quality assurance of the world’s top fabric suppliers. With the United States, Italy, Japan and other top fabric suppliers to establish long-term cooperation, Bien Lefen’s global brand strategy has been infiltrated into every detail of the clothing.
Biyin Lefen focuses on the design details of each version and pays attention to the choice of each fabric. Its professionalism stems from a global strategic and aesthetic vision. “Gather the power of the world to make a good dress”, this is the first confidence in golf.
